Great question! We actually get that a lot. We won’t say that we are unique because in some corner of the Universe there must be at least one other team that holds the same values and works the same way as we do. But, yes. We are definitely different from the crowd. To begin with, we believe in discussions to get to a solution. It is never the client’s liability nor their duty to spoonfeed a design team through the entire design process. No. We do our research, discuss among ourselves and with the client, and come up with a plan to make the product even better than what was initially envisioned. We don’t make assumptions. Every statement and idea that we present is backed up with proper data and reason. We take care of a project like it’s our own. While that may not sound professional, it is this emotion that makes us go not one but ten steps beyond what a client would expect from us. At the end of the day, we know and understand that everyone from the client to the design team to the end-user is driven by emotions. So, we allow ourselves to be humans and not machines. Maybe this is exactly what makes us different from the crowd.